The "new" masculinity, represented by Brad Pitt, differs from the old one in the sense that it is based on esthetics and physical appareances. It presents a blond, pretty looking young man who has an equally attractive girl, a modern camera and a car. The image portrayed is one of a sexual man, compared to the traditional man figure of the Malboro Man: a tough, rural person, who represents strenght and freedom in the sense of the open realtionship with nature. Instead, this modern model illustrates a more idealized, fashionable stereotype of masculinity, appealing for a more comercial trend.
Brad Pitt is given an image of a perfect family man, a caring husband who loves his attractive wife, in the sense they have been together since highschool, showing a high commitement. He is charismatic with the dogs and is equal with her as they get swiftly along and jokingly insult each other, matching the image of this new masculinity, this symbol of a caring, dedicated man who is not afraid to demonstrate his emotions.
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